MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…
Trading Places: Industry moves you may have missed, including Microsoft, Accenture Song and ITV
MB brings you the latest industry moves you may have missed, from the biggest brands to the most high-profile agencies…
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
It’s not me, it’s you: Is re-pitching an exercise in futility?
As adam&eveDDB and Wieden+Kennedy split from flagship clients John Lewis and Sainsbury’s, here’s why re-pitching is almost never a good idea.
Moonpig removes pugs from cards: Do brands have a social responsibility to promote animal welfare?
Moonpig has announced that it will stop selling cards featuring images of ‘breathing impaired’ dogs after receiving backlash from campaigners.
‘It’s not you, it’s meat’: La Vie wants you to break up with meat this Valentine’s Day
La Vie is urging people to break up with meat once and for all this Valentine’s Day, as it unveils its latest tongue-in-cheek out-of-home campaign.
‘Farewell Sweet Prince’: Lilt axed by Coke after 48 years – who didn’t see it coming?
Lilt has been scrapped by parent company Coca-Cola after 48 years and is set to be absorbed into the Fanta portfolio as its new…
Hitting the right note: How brands are changing their tune during the cost-of-living crisis
Marketing agencies share how brands have had to change their messaging as they as they look to hit the right tone amid the cost-of-living crisis.
Does AI tech like ChatGPT spell the end of the copywriter?
ChatGPT’s ability to create articulate content has stunned the world since its launch … but can it potentially replace people in marketing roles?
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
