Marketing agencies share how brands have had to change their messaging as they as they look to hit the right tone amid the cost-of-living crisis.
Does AI tech like ChatGPT spell the end of the copywriter?
ChatGPT’s ability to create articulate content has stunned the world since its launch … but can it potentially replace people in marketing roles?
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?
New year, new me: How brands are selling a fresh start
The new year has become a multi-million pound fixture in the marketing calendar as brands tap into people’s need for a fresh start. But does it work?
Dry January: how brands are capitalising on 9 million ‘sober-curious’ Brits taking part
Almost nine million Brits are taking part in Dry January this year, but how are brands making the most of the sober-curious initiative?
‘Don’t have a cow man!’: 5 of the best campaigns making the rounds this Veganuary
As one of the most successful behaviour-change campaigns of recent years, Veganuary marketing campaigns are still making their mark in 2023.
Watch: 2022’s seven best ads as chosen by creatives
Marketing Beat speaks to agency creatives who give their verdicts on 2022’s brightest, boldest and best ads, as the industry leaves Covid behind.
It’s not that Yeezy: What to do when celebrity-brand partnerships turn sour
MB takes a closer look at recent scandals enveloping both Adidas and Balenciaga, and what they can do to fight the tidal wave of negative PR.
‘The silence is deafening’ – World Cup sponsors need to support LGBTQIA+ all year round, says Outvertising
Outvertising co-director of advocacy and activism shares the ways in which brands can support the LGBTQIA+ community during the World Cup.
Should advertisers exit Twitter while Elon Musk’s reign puts the app in jeopardy?
MB asks industry experts to share their opinions on whether brands should exit Twitter in light of the account impersonation controversy.