Marketing Beat looks at 6 of the best recent advertising campaigns calling out the status quo in the fight for greater social justice.
Funny business: The best (and worst) April Fools’ of 2023
April Fools’ Day gives brands an excellent opportunity to show another side of their personality. We round-up of the best (and worst) pranks of 2023.
Heinz x Absolut and 8 more unexpected brand collaborations
MB rounds up some of the most interesting brand collaborations and licensing deals forged between brands in recent times.
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
Glass ceiling? 5 of the best International Women’s Day ads highlighting the gap in gender equality
Marketing Beat looks at the most thought-provoking adverts and campaigns centred around this year’s International Women’s Day.
He who dares: 9 of the best guerrilla marketing stunts from the last 6 months
Guerrilla marketing campaigns are a fearless way of getting a consumer’s attention. MB rounds up nine of the most audacious stunts in recent months.
Something smells fishy: Why did M&M’s put clams in its sweets?
Axing its ‘spokescandies’ … recruiting Maya Rudolph as its ambassador … putting clams in its sweets … what has M&M’s marketing team been up to?
Crystal ball save us all: 2023 marketing predictions from industry leaders
As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.
Trials, tribulation and innovation: How marketing navigated 2022
Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
9 of the most hard-hitting charity campaigns released this year
Charities and agencies have really struck a chord with consumers this year – we round up nine of the best charity campaigns of 2022.