Axing its ‘spokescandies’ … recruiting Maya Rudolph as its ambassador … putting clams in its sweets … what has M&M’s marketing team been up to?
Crystal ball save us all: 2023 marketing predictions from industry leaders
As we head into 2023, marketing industry leaders share their predictions for influencer, social, data, B2B and SEO changes over the next year.
Trials, tribulation and innovation: How marketing navigated 2022
Amid trials, tribulations and innovations Marketing Beat looks back at how marketers navigated a highly momentous and intensely challenging year.
9 of the most hard-hitting charity campaigns released this year
Charities and agencies have really struck a chord with consumers this year – we round up nine of the best charity campaigns of 2022.
The 9 best out-of-home (OOH) ads released in 2022
Brands and advertisers have been getting creative over the past year – we round up nine of the best OOH advertising campaigns released in 2022.
Buddy the Elf Christmas ad provides ‘escapism after a tough year’, says Asda senior director of brand comms
Asda senior director of brand communications Stephi Brett-Lee unpacks the marketing story behind the Christmas Buddy the Elf ad.
Five of the best Halloween campaigns released this year
Marketing Beat takes a look at five of the best advertising campaigns released by brands for Halloween this year.
CLEVER CREATIONS: Three of the most creative ads released this week
From Octopus curses to Christmas cranberry jelly, Marketing Beat picks three of the most creative ads released this week.
Weetabix’s former head of marketing on ‘that’ Heinz tweet and how being brave broke the internet
Marketing Beat talks to Weetabix’s former head of marketing, Gareth Turner, to explore the brave strategy behind viral social media campaigns.
Top tips for marketers anticipating the new Google SEO ‘helpful content update’
Marketing Beat asks various SEO and marketing specialists for their opinions on how Google’s new ‘helpful content’ update will affect the industry.
