Brands and advertisers have been getting creative over the past year – we round up nine of the best OOH advertising campaigns released in 2022.
Buddy the Elf Christmas ad provides ‘escapism after a tough year’, says Asda senior director of brand comms
Asda senior director of brand communications Stephi Brett-Lee unpacks the marketing story behind the Christmas Buddy the Elf ad.
Five of the best Halloween campaigns released this year
Marketing Beat takes a look at five of the best advertising campaigns released by brands for Halloween this year.
CLEVER CREATIONS: Three of the most creative ads released this week
From Octopus curses to Christmas cranberry jelly, Marketing Beat picks three of the most creative ads released this week.
Weetabix’s former head of marketing on ‘that’ Heinz tweet and how being brave broke the internet
Marketing Beat talks to Weetabix’s former head of marketing, Gareth Turner, to explore the brave strategy behind viral social media campaigns.
Top tips for marketers anticipating the new Google SEO ‘helpful content update’
Marketing Beat asks various SEO and marketing specialists for their opinions on how Google’s new ‘helpful content’ update will affect the industry.
CLEVER CREATIONS: Three of the most creative ads released this week
From re-imaginations of film scenes to acts of empowerment, Marketing Beat picks three of the most creative ads released this week.
CALM’s CEO on having the conversation about suicide prevention
Suicidal doesn’t always look suicidal. Marketing Beat speaks with CALM’s CEO to delve into the charity’s latest suicide prevention campaign.
From TikTok to TV: Little Moons’ CMO on social media success and effective TV ads
Marketing Beat talks to Little Moons’ marketing director Ross Farquhar to explore whether the brand’s latest TV spot is a step away from its success on TikTok.
How charities are battling the cost of living crisis through marketing
What are charities and their marketing divisions doing to battle the cost of living crisis that continues to affect their donations and causes?