Arbonne International has appointed Jorden Bell as its new chief marketing officer.
L’Oréal becomes first brand to feature on viral TikTok campaign
L’Oréal has partnered with TikTok for the social media firm’s #TikTokMadeMeBuyIt campaign.
Tesco to open Easter-themed pop-up café in Shoreditch
Tesco has unveiled its new Hot Cross Bun Café in Shoreditch, which will offer customers a “one-of-a-kind dining experience” centred around the Easter staple.
2022 FIFA World cup unveils tournament mascot to widespread derision
FIFA has unveiled the new mascot for the upcoming 2022 World Cup, set to be held in Qatar. As a result, the mascot, named La’eeb, has been widely mocked on…
Read MoreWickes launches new TV ad showcasing art of DIY
Wickes has kicked off a new brand marketing campaign glorifying the art of DIY and encouraging the British public to show off their home improvements.
Manchester firm Social Nucleus acquired by US-based Hawke Media
Hawke Media, an American marketing consultancy firm is expanding into the European market with the acquisition of Manchester-based digital marketing agency Social Nucleus. The merger will offer the British firm…
Read MoreHead & Shoulders teams up with Diana Award to launch new anti-bullying campaign
Head & Shoulders has launched an anti-bullying campaign ‘#freetheshoulder’, run in partnership with The Diana Award. The two-year campaign will look to educate up to one million young people and…
Read MoreEasyJet to launch first international marketing campaign since pandemic began
EasyJet has launched a new integrated brand campaign in partnership with its agency of record, VCCP London. The multimedia campaign, titled “NextGen EasyJet” will be focused on encouraging customers to…
Read MoreWPP’s MediaCom secures Klarna contract
Fintech firm Klarna has appointed MediaCom as its “global agency of record”, securing the deal following a competitive pitch. The WPP subsidiary’s contract began on 1 February and ensures that…
Read MoreZurich Insurance to scrap historic logo over ‘Zwastika’ fears
Zurich Insurance is set to scrap its iconic white ‘Z’ logo, over concerns that it may be too similar to the ‘Z’ symbol that has become associated with pro-war Russian…
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