Sure deodorant has kicked off a new global integrated marketing campaign with a 60-second spot celebrating achievement and perseverance in the face of adversity, to promote the release of its…
Read MoreOgury acquires French creative software firm Motionly
British mobile ad agency Ogury has completed its takeover of Paris-based marketing software platform, Motionly.
KFC rolls out new “First bite” campaign produced by London agency
KFC has unveiled a new advertising campaign centred around a 30-second spot which focuses on the “anticipation” customers feel before taking that first bite.
Accenture Interactive appoints Droga5 CEO Bill Scott as new MD
US advertising firm Accenture Interactive has appointed Droga5’s CEO Bill Scott as its new managing director.
Channel 4 Ventures invests in Claudia Winkleman-backed CBD firm
Channel 4 Ventures, the TV network’s private equity arm, has invested in CBD retail and medical cannabis company Cannaray as part of a £10 million funding round.
Shein and Klarna collaborate for Covent Garden pop-up
Fast fashion retailer Shein has partnered with Swedish fintech firm Klarna to open a pop-up in London’s Covent Garden.
M&S kicks off 2022 Spring campaign under ‘Anything but Ordinary’ banner
M&S has kicked off April with the launch of its latest Spring campaign spearheaded by a new, 30-second spot highlighting the “style and trusted value” of its own brand clothing…
Read MoreChannel 4 revives Smash Hits magazine for Derry Girls promo push
Channel 4 has launched a left-field marketing campaign to promote the final series of its hit sitcom Derry Girls.
Cosmetics firm Arbonne appoints Jorden Bell as new CMO
Arbonne International has appointed Jorden Bell as its new chief marketing officer.
L’Oréal becomes first brand to feature on viral TikTok campaign
L’Oréal has partnered with TikTok for the social media firm’s #TikTokMadeMeBuyIt campaign.