International sport and entertainment marketing agency Fuse has announced the promotion of Victoria Chew to the position of managing partner.
Chew – who will join the company’s executive board as part of the promotion – will be responsible for driving new business and overseeing client servicing across the agency’s sports and entertainment portfolios, working with brands such as Trivago, Vodafone, Asahi Super Dry and PepsiCo Entertainment.
The promotion comes as Fuse looks to enhance its growth and client servicing across all portfolios.
Reporting to Fuse managing director Sarah Kendall, the new managing partner will also showcase the company’s expertise in music festivals, talent deals and music licensing.
“Fuse prides itself in its award winning work, excellent client servicing and high profile properties which is why Vicky was a perfect fit for this role,” Kendall said. “Previously winning key pieces of new business for Fuse, she brings a wealth of experience in overseeing client service delivery of important accounts, great experience of working with rights holders and a sharp commercial nous for getting deals done.”
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During her ten-year stint at Fuse, Chew has achieved year on year growth of key retained clients, as well as important new business wins including Enterprise, HSBC, Vodafone, Skoda, and Asahi.
Chew added: “I’m delighted to have been promoted to Managing Partner and the Fuse Executive Board. Having started my career at Fuse in the early days it’s a privilege to have been involved in the incredible growth of the business over the last 10 years. I am looking forward to using my experience and passion to continue to build our culture and provide best-in-class work for our clients across a fantastic suite of properties in the sport and entertainment industry.”
