A new study looking into the impact of OOH on attention, reveals that participants’ attention increased with each exposure to a specific ad.
Search Results for “attention”
Made you look! 2024’s most attention-grabbing billboards so far
From McDonald’s billboards that we’re lovin’ to talking billboards from easyJet – Marketing Beat selects seven top OOH creatives in 2024 so far…
New ‘No pic, no vote’ campaign grabs attention of young people ahead of London elections
Oliver has created an OOH campaign entitled “No pic, no vote” to raise awareness of the need for photo ID in order to vote in the London Elections.
Nature Valley returns to TV screens with attention-grabbing ads
Nature Valley is returning to TV screens for the first time since 2021 with a new ad that aims to raise brand awareness among busy shoppers.
Attention-grabbing campaign calls out stammering micro-aggressions
The British Stammering Association, trading as STAMMA, is spotlighting the often tricky lived experiences faced by people with a stammer.
Groundbreaking study reveals three key elements to the perfect attention-grabbing ad
An study into advertising effectiveness has found that the right mix of powerful creative, high-attention media and increased investment drives ROI
Pension industry calls on Britain to ‘Pay Your Pension Some Attention’
The pension industry is calling on the nation to ‘Pay Your Pension Some Attention’ with a quirky and nostalgia-steeped campaign.
Data: In-game advertising beats digital at capturing consumers attention
In-game advertising is more effective at engaging consumers than other forms of digital advertising, with an average of 98% viewability.
WeAre8’s ad attention is blowing other social media platforms out of the water, study finds
Purpose-driven social media app, WeAre8, is attracting almost five times more attention to ads compared to other social platforms.
Cinema trumps TV, social and digital ads for consumer attention, says National CineMedia
Ads played in cinemas rank high for consumer attention when measured against all other video advertising platforms.