Oliver has created a pan-London OOH campaign entitled “No pic, no vote” to raise awareness among young people of the need for photo ID to vote in the London Elections on 2 May 2024.
Led by a group of young Londoners from the Brixton Finishing School, supported by the Mayor’s Fund for London and backed by the JC Decaux Community Channel, the OOH campaign aims to drive younger voters to find out more about voter ID and registration ahead of the vote.
Appearing across prominent London locations including King’s Cross, Blackfriars, and St Pancras, the campaign raises awareness of alternative forms of ID from costly passports or driving licenses, to the free Voter Authority Certificate, and the deadlines for accessing them.
In addition, the digital screens include QR codes which link to the politically independent Democracy Hub, where people can access voter information.
Oliver Head of planning Nick Myers said: “Oliver is committed to supporting diversity along with young talent and voices. We are proud to have supported this critical campaign to engage young people in London with the democratic process.”
He continued: “Lending support with strategy, creative and design resources, we helped develop powerful and impactful messages through this youth-led campaign”.
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Brixton finishing school co-founder Ally Owen said: “I was shocked to discover 180,000 young Londoners may not be able to make their voices heard on Election Day. Our mission is built around dismantling barriers to representation so I’m proud our creative alumni can contribute to the #NoPicNoVote campaign.”
JCDecaux head of social impact Chris Dooley said: “We are proud to support this important campaign, using the power of the public screen to raise awareness amongst young Londoners about the importance of bringing correct photo ID to the polling stations.”
“The JC Decaux Community Channel was launched to open access to out-of-home to charitable initiatives and communities and I look forward to seeing this campaign on digital screens across London,” he continued.
One of the young people involved in the campaign, Kata said: “The team at OLIVER invited us so that we could help make the campaign more powerful in order to grab the attention of young Londoners and make sure they understand the requirements to bring the correct Voter ID to the London elections in May.”
1 Comment. Leave new
Thanks for the coverage, Scarlett. As a politically independent charity (the Mayor of London is our patron), we’re proud to have supported our Youth Board to drive this campaign, which has now ended (4-17 March) as we enter the pre-election period.