Cereal bar brand Nature Valley is returning to TV screens for the first time since 2021 with a new ad that aims to raise brand awareness among busy shoppers.
Running through to the end of March, the campaign will be centred around a series of spots showcasing the brand’s ‘Crunchy’, ‘Protein’ and Oaty & Crispy’ ranges.
The ‘attention-grabbing’ ads will run across across ITV, Channel 4, Sky and Good Morning Britain with key placements set shows enjoyed by Nature Valley’s target demographic, such as Coronation street and Dancing On Ice
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“We’re delighted to be back on screens, with a high-impact campaign launching just in time for the upcoming February half-term,” General Mills head of snacks, JP Del Carmen said.
“The back-to-school period is a time when families need to be extra prepared with snacking solutions during the day. Our new campaign aims to make a bar of Nature Valley an essential part of these families’ routines, in whatever flavour they choose.”
The campaign will also be supported by placement across Gym TV, which will promote Nature Valley’s protein bars to fitness minded customers, as well as through influencer activity on Instagram and TikTok.
