The British Stammering Association, trading as STAMMA, is spotlighting the often tricky lived experiences faced by people with a stammer, poking fun at the everyday difficulties they face.
The attention-grabbing ‘Don’t be a knob, don’t jump in’, was developed by VMLY&R London ahead of International Stammering Awareness Day on 22nd October, highlights how people with a stammer are often prevented from finishing their own sentences by well-meaning members of the public.
The campaign will run across online film, cinema and out-of-home executions in a bid to better educate the British public and companies about how they can makes people with a stammer feel more at ease.
“People who stammer face being interrupted, hung up on and having their sentences finished on a daily basis,” STAMMA chief executive, Jane Powell said.
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“Whether it’s ordering a coffee, returning an item of furniture, or reporting a lost credit card; what should be a straightforward experience can be made a nightmare by staff unprepared for people who stammer. We’d love to help end this.”
Planned in partnership with JCDecaux, out-of-home assets will run from 18th October, whilst the cinema push will benefit from media donated by Pearl & Dean, prolonging its reach into January 2024 with a 90-second cutdown.
VMLY&R London creative partner, Adam Noel added: “Every year we partner with STAMMA and do our best to pluck out some of the boring ad formulas that appear over and over again in current advertising.
“It’s hard and scary to get right, but I say bring us your coffins, dirty pillows, and offensive customer service cliches, and we’ll make you something that is hard to ignore. Why? It’s actually very simple, because people want to feel and see something that is different.
