Ocado has unveiled a new menopause aisle, bringing together over 300 products designed to support menopausal women, in what it describes as the UK’s “UK’s largest menopause aisle”.
Ocado’s new aisle, created in partnership with menopause organisation GenM, groups together MTick-certified products covering sections such as supplements, skincare, sexual health and personal care.
It also includes guidance to help customers identify which items support specific symptoms, such as hot flushes or sleep disruption.
The move follows new research commissioned by the online supermarket showing widespread confusion around menopause symptoms and the products that can help manage them.
According to the study, almost half of women (47%) can name only five or fewer of the 48 recognised signs of menopause, while nearly three-quarters (71%) say relevant products are not clearly labelled or easy to find.
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Meanwhile, a further 81% say they would feel more confident purchasing menopause support if supermarkets offered clearer advice and signposting.
Hannah Gibson, CEO of Ocado Retail, said the research highlighted how much uncertainty still surrounds menopause support, and that many women “don’t know which products might help, or where to find them”.
The new aisle aims to address this by providing “a space where support, products and practical advice come together”.
GenM co-founder Heather Jackson said the partnership would help make menopause-friendly products “easier to find, understand and trust”, adding that wider visibility would empower shoppers navigating menopause.
The launch also reflects growing demand for more holistic support, with supplements revealed to be the most sought-after category, seeing 73% of women wanting clearer access to vitamins, probiotics and hormone-support products. Foods tailored to menopause health (54%) and menopause-focused skincare and beauty (53%) also ranked highly.
