Ocado’s full year results have seen the retailer narrow its losses after it cut its marketing budget by a quarter last year.
Ocado reviews UK media account
Ocado is reviewing its UK media account and has appointed consultancy Flock Associates to act as an intermediary during the search.
Ocado’s 10,000 price promises campaign gets ‘punchy’ for 2024
Ocado is the latest retailer to launch a value-focused new year campaign, focusing on the ‘10,000 price promises’ offered by the online grocer.
From funerals to toilet breaks: Ocado reveals quirky online shopping habits in new campaign
Ocado’s newest campaign is the latest grocery advert to lean heavily on both humour, highlighting the odd moments when customers shop online.
Ocado showcases its ‘Price Promise’ avalanche in latest TV spot
Ocado has launched a new integrated campaign to promote its ‘Ocado Price Promise’ value proposition ahead of the summer.
Ocado and The Trade Desk partner up to give advertisers access to customer behaviour data
The Trade Desk and Ocado Retail have entered a partnership that will allow advertisers to connect their ad campaigns with customer sales.
St Luke’s appoints new joint chief creative officer
Independent agency St Luke’s has promoted its executive creative director Rich Denney to the newly created role of joint creative officer.
Alcohol-free beer brand Days unveils UK OOH takeover for Dry January and beyond
Days, a 0.0% beer brand, has unveiled a UK out-of-home campaign in a bid to provoke conversations around the benefits of alcohol-free beer.
Nigella Lawson named new Ocado ambassador
TV chef and acclaimed food writer Nigella Lawson has partnered with online-only grocer Ocado to help the nation fall in love with store cupboard staples.
Hackney Gelato increases its marketing spend following £600k crowdfunding campaign
London-based ice-cream brand Hackney Gelato has plans to increase its marketing investment after raising £600,000 in a crowdfunding campaign.