Marketing effectiveness platform System1 has seen its revenues rise by 55%, boosted by adoption of new clients across a wide variety of business sectors.

In its quarterly trading update, the firm has revealed that the revenue for its ‘Predict Your’ suite of products grew from £3.2 million in the second quarter last year, to £5 million – a 57% increase.

Revenue for System1’s ‘Improve Your’ products also grew by 49% to £1 million, bringing the platform’s total revenues to £6 million, up by 55% year-on-year.

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Having won over 100 new clients across the first half of this year and roadshowed at the Cannes Lions, the group forecasts that profit margins are expected to reach 87%, up 5.5 percentage points on H1 FY23.

“Marketers are seeking confidence that their creative concepts will both resonate and drive business success. These latest revenue figures demonstrate the confidence and value System1 brings to an increasing number of clients,” System1 group CEO, James Gregory said.