Instant snack brand Pot Noodle is celebrating its cult status with a quirky new advert that highlights how ‘Nothing Like Satisfies Like a Pot Noodle’.
Apple’s accessibility-focused ‘The Greatest’ ad secures prestigious Emmy
Apple’s accessibility-focused ‘The Greatest’ ad has won a 2023 Emmy award for Outstanding Commercial, capping off an impressive 2023.
System1 reveals impressive revenue growth Q3 update
System1 has seen its revenues rise by 55%, boosted by adoption of new clients across a wide variety of business sectors.
WARC reveals that humour is a key creative driver in 2023 as brands strip back purpose
WARC has revealed its key insights into the winners of this year’s Cannes Lions creative effectiveness awards, and what drives commercial success
Humour in, purpose out: System1 analyses Cannes’ favourite ads
System1 has today revealed the public’s take on Cannes Film Lions Grand Prix winners using its ‘Test Your Ad’ measurement proposition.
Wunderman Thompson Saudi Arabia scoops up historic Cannes Lions award
For the first time in the Cannes Lions’ 70-year history, a Saudi Arabian campaign has won a Grand Prix Award – through a Wunderman Thompson ad
Clean Creatives wreak havoc at Cannes Lions by calling out Edelman’s fossil fuel record
Clean Creatives, an organisation that holds the ad industry to account over its ties to fuel firms, has disrupted this year’s Lions festival with protests.
Data: In-game advertising beats digital at capturing consumers attention
In-game advertising is more effective at engaging consumers than other forms of digital advertising, with an average of 98% viewability.
WARC and Cannes Lions unveil ‘groundbreaking’ creative growth framework
WARC has released a wide-ranging piece of research providing a new framework for brands to drive a culture of creative impact.
MPs, CEOs and marketing creatives make IPA’s fifth annual New Year Honours list
The IPA has announced its fifth annual New Years Honours, recognising the ‘outstanding’ services to advertising of six ‘industry greats’.