Each month, System1’s Jon Evans rounds up three particularly notable ads from the past month; one top-performer, one that could do better and a wild card that stands out from the crowd.
Data: System1 and ITV report reveals how ‘Break Through’ ads can excel
System1 and ITV’s new report highlights that brands newer to TV need to be patient with building brand awareness but are increasingly excelling.
System1: Adidas’ Arsenal spot wins the league for Gooners
Arsenal and Adidas’s latest spot got a top score according to creative effectiveness platform System 1’s analysis of fan reactions.
Bus stop ads: Could waiting for the bus be as much fun as watching TV?
System1’s SVP of global partnerships, Andrew Tindall, asks whether bus shelter ads can make waiting for the bus as much fun as watching TV?
Jon Evans on why brands should ditch celebs and create their own stars
System1’s chief customer officer Jon Evans argues that brands may be short-changing themselves by over-relying on star power.
Paddy Power wins out in Euros humour fest
System1 has revealed that humour is once again king – with Paddy Power’s dominating the best Euros-centric in this momentous summer of sport.
Who’s laughing now? Humour blows purpose out of the water at Cannes
System1 has found that the ad industry’s shift towards more humour-focused campaigns has continued into 2024, shifting further from purpose.
Apple’s latest iPad ad panned by System1, rated worse than ‘Crush’
Apple has suffered another advertising setback hot on the heels of the disastrous response it received to its ‘Crush’ spot last month
How the 2024 Paris Olympics can help brands take home advertising gold
System1’s Jon Evans breaks down five winning strategies for brands to take home advertising gold on the global stage of the Olympics.
