Less than 10% of UK TV adverts have included an environmental message over the last three years, despite mounting public calls for climate action within advertising. Revealed by ‘The Greenprint’,…Read More
System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
Advertisers are increasingly embracing humour this year, with 56% of television ads taking a funny approach.
System1 has seen its revenues rise by 55%, boosted by adoption of new clients across a wide variety of business sectors.