GroupM’s Phil Tolliday looks at how publishers, brands and advertisers could be doing more with less in adland – and how tech makes it possible.
Kantar appoints new marketing effectiveness lead
Kantar has appointed Simon Atherley as the new head of its marketing effectiveness practice, which he will lead alongside Dom Boyd.
System1 reveals impressive revenue growth Q3 update
System1 has seen its revenues rise by 55%, boosted by adoption of new clients across a wide variety of business sectors.
I beg your pardon? Why CMOs need to learn the language of the boardroom
The DMA’s head of insight Ian Gibbs explains how CMOs can communicate with execs in the boardroom to achieve long-term success.
System1 launches Pinterest-backed ad measurement tool
System1 has this week launched Test Your Ad Digital, a measurement tool enabling advertisers to predict and improve the commercial impact…
