Tesco has unveiled its 2025 Christmas campaign, titled That’s What Makes It Christmas, celebrating the messy, funny and relatable moments that make up the festive season for British households.
Launching today across social media, Clubcard emails and TV, the campaign features 11 standalone ads that each tell a different story under the theme that “everything perfectly imperfect is where the real magic is.”
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“Tesco shows up for customers across the festive season in so many ways and we hope the campaign resonates with the nation and Tesco helps everyone celebrate what makes it Christmas for them this year.”
The short films capture familiar holiday scenes, from office Secret Santa struggles and family board game arguments to the fridge full of food no one’s allowed to touch before Christmas Day.
Set to Holly Jolly Christmas and narrated by comedian John Bishop, the ads are supported by wider festive activations including a Gogglebox partnership, Christmas cards, and a range of F&F jumpers printed with tongue-in-cheek slogans such as “Yes, I’m still single” and “Yes, I’m still vegan.”
