Aldi partnered with The Menopause Charity and nutritionist Tammy Gee (image above) to offer support for women going through menopause.
The Menopause Hub scheme launched by the discounter offers advice on navigating menopause, including meal ideas, shopping list inspiration and nutritional guidance.
Julie Ashfield, chief commercial officer at Aldi UK, said: “Our goal at Aldi is to make nutritious food accessible to everyone, at every stage of their lives. By working with The Menopause Charity and Tammy Gee, we want to communicate the simple message that menopause support doesn’t have to be expensive or complicated.
“It’s reassuring to see through the research that over half of women in the UK believe that everyday foods should play a greater role in their menopause journey. We hope our hub helps them make positive changes as they fill their baskets.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Jenny Haskey, chief executive at The Menopause Charity, added: “We want to ensure every woman has access to clear, trusted information and feels supported through every stage of menopause.
”This partnership with Aldi is about breaking down barriers, helping women feel informed, empowered and confident during this stage in life.”
The charity initiative comes after research from Aldi found that one in four women has to reduce overall household spending during menopause to afford the cost of supplements and therapies.
Additionally, the research found that half (50%) of women feel they do not have sufficient information about affordable food and diet support during menopause, and one in five bought more expensive options.
The move builds on Aldi’s commitment towards charitable initiatives, with the discounter raising over £10m for charity Teenage Cancer Trust.



