The inaugural Retail Media Summit (RMS) is underway, bringing hundreds of delegates from the retail, grocery and marketing industries together for a day of insight and discussion.

Held at The Minster Building, in central London, the day-long event is hosted by Retail Gazette, Grocery Gazette and Marketing Beat, to share the latest information on retail media.

Sessions are set to include discussions on strategising brand spend, commerce media and building aligned, cross-functional teams for retail media success.

The event is backed by founding partners consulting firm Capgemini, media company JCDecaux and software firm Stratacache.

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The summit has been designed to spark ideas, test boundaries and highlight the opportunities and pitfalls that come with retail media.

Alongside debates on the stage, the Showcase Square sees ideas in action, where hand-picked partners will demo the tools and tech shaping the next generation of retail media.

Networking, immersive demos, and debates will take place between sessions.