Snappy Shopper is getting its new retail media offering started on the right note as it partners with fizzy water brand Syps, founded by British music artist, Aitch.
Asda overhauls retail media proposition with new dedicated unit
Asda is the latest big-name grocer to make significant moves in the retail media space with an overhauled offering in partnership with SMG.
Sainsbury’s profits soar as retailer ‘leans into loyalty’
Sainsbury’s has seen a strong performance in its full year profits for 2023/24, thanks to Nectar Prices and a “relentless investment in price”.
New retail media guidelines designed to standardise results
IAB Europe has published the final version of a set of Retail Measurement Standards for Europe, which act as metrics for retail media investment.
Tesco partners with Vauxhall for EV advertising push across retail media
Tesco has partnered with Vauxhall to advertise its electric vehicles through the supermarket’s digital screens, social media and digital channels.
Nectar 360 partners with The Trade Desk for open internet retail media offer
Nectar 360 has partnered with ad tech firm The Trade Desk to enable brands to curate targeted retail media campaigns tailored to Nectar audiences.
Asda boosts retail media network as it expands across UK
Asda is boosting its retail media capabilities as it expands its retail media network across more UK stores and adds new digital channels.
UK has become third largest global advertising market according to GroupM
GroupM has revealed that the UK has become the third-largest global advertising market in 2023, overtaking Japan due to the weakening of the yen.
‘AI will find a way’: Kantar’s top ten predictions for 2024
Embracing AI, focusing on brand culture and ramping up the battle for attention are in Kantar’s top 10 predicted trends for marketers in 2024.
Tesco supercharges in-store digital advertising network
Tesco is significantly expanding its in-store digital advertising network with the addition of its 1,800th screen – making it the largest in the UK.