Kevin the Carrot has extended its dizzying success outside of the Christmas season, according to new data from System 1.

Aldi’s Kévin La Carotte scored a remarkable 4.7 in the retailer’s new Olympics spot, which places the creative in the top 8% of UK supermarket adverts in the past year.

The spot showed the mascot save the Olympics by racing against Thyme with a lit match, after discovering that the Olympic torch had disappeared.

System 1 chief customer officer Jon Evans said: “Kevin (or should I say Kévin) is back and hats off to Aldi for another strong creative. The little carrot perfectly exemplifies the power of a fluent device, driving strong brand recognition even in an unfamiliar summer environment.”

“The success of the creative also reminds us why, if it ain’t broke, don’t fix it,” he continued.

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It comes after the retailer took top spot in System 1’s festive rankings last year, gaining the highest score of 5.9 alongside Coca-Cola, Amazon, The Works, Morrisons and M&S. Brand familiarity has been key across the board.

More widely, Aldi has sought to exercise familiarity, not just through its use of Kevin the Carrot, but through a consistent sense of humour.

Notable moments include its parody of Vogue’s cover with a Rogue magazine cover stunt, and of course its infamous spat with M&S over Colin and Cuthbert caterpillar cakes.