Less than 10% of UK TV adverts have included an environmental message over the last three years, despite mounting public calls for climate action within advertising. Revealed by ‘The Greenprint’,…Read More
System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
System1 has found that this year’s FIFA Women’s World Cup is outscoring last year’s men’s tournament for ad appeal.
Marketing research and effectiveness platform System1 has used its ‘Distinctive Asset Testing’ capability to (rather unsurprisingly) find that a vast majority of consumers prefer Twitter’s old logo and identity to…Read More