Aldi’s ‘Kevin and the Christmas Factory’ has emerged as this year’s most effective Christmas ad according to System1’s festive rankings.
Brands that have used established festive narratives and characters with strong recall have found the most advertising success this Christmas.
McDonald’s is continuing to enjoy considerable success with its innovatively stripped-back ‘Raise Arches’ brand platform.
System1 has revealed this year’s best performing Christmas ads released so far, with Morrisons, Aldi and M&S finding themselves neck-and-neck.
Both of Coca-Cola’s Christmas adverts for 2023 have achieved “exceptional” effectiveness rankings, securing the brand an advertising double-whammy.
System1 has revealed the early front runners in this year’s Christmas ad race based off its measurement of viewers’ emotional responses.
System1 chief customer officer Jon Evans explains why the fresh new direction taken by the recent bet365 advert was a gamble that paid off.
System1 has found that this year’s FIFA Women’s World Cup is outscoring last year’s men’s tournament for ad appeal.
Coca-Cola’s iconic Christmas ad returns for 2023 
Channel 4 ad calls out business and political elite for their ‘carbon skidmarks’ 
Tesco stores taken over by ‘giant pig’ in swipe at meat industry 
Northern Ireland pub’s £700 Christmas ad dubbed ‘better’ than John Lewis 
Aldi’s Christmas ad tops the tree in 2023 