Supermarket chain Morrisons is set to celebrate its 125th anniversary with a month-long burst of activity that will include a new TV ad and £1 million being distributed to 125 different charities.

The integrated campaign will be centred around a 40-second hero film that takes the viewer on a whirlwind journey across the grocer’s 125 years, from its foundation in 1899 as a market stall in Bradford through to the present day.

The campaign will also sees the launch of a new million-pound charitable fund that will look to enhance community spaces across the UK by distributing grants to 125 charities chosen by colleagues.

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“For 125 years, since William Morrison founded our company, customers have been enjoying our great quality British food,” said Morrisons CEO, Rami Baitiéh.

“A lot has evolved during that time and we have gone from a single market stall to having our famous Market Street counters with skilled colleagues such as our butchers, fishmongers, and bakers in our stores nationwide,”

“One thing that has remained constant throughout is our commitment to offering great tasting affordable food for everyone. We look forward to celebrating this milestone moment, and the legacy of William Morrisons and Sir Ken, with our customers over the coming weeks.”

A range of in-store and online customer rewards schemes will additionally be launched in celebration, including the biggest ever Morrisons More Card ‘Basket Bonus’ running from 19 June to 14 July.