Morrisons pokes fun at the irony of its More Card loyalty scheme to highlight that it actually means customers spend less, as it shows off its refreshed brand platform and visual identity.
Data: Top retailers loyalty schemes under fire for ‘misleading’ prices
Retailers including Boots, Superdrug and the big supermarket chains have been of unfair and misleading loyalty offers for members.
Morrisons retail media offer rolls out new in-store sampling
Morrisons is set to launch food and drink sampling in stores up and down the UK to help customers become more familiar with their products.
Pride 2024: how supermarkets are appealing to the ‘Pink Pound’
UK grocers have the power to influence millions of people and some of the world’s biggest brands. So how have they celebrated this year’s Pride?
Watch: Morrisons celebrates 125th anniversary with nostalgic tribute ad
Morrisons is set to celebrate its 125th anniversary with a month-long burst of activity that will include a new TV ad and £1 million charity fund.
Morrisons boosts Market Street brand with multi-channel media push
Morrisons has teamed with Wavemaker UK for a multi-channel digital media and content partnership created to promote the supermarket’s fresh food brand Market Street.
Morrisons boosts retail media with personalised loyalty ‘challenges’
Morrisons is introducing a range of new channels for brands to reach customers, including digital screens and personalised loyalty ‘challenges’.
Sainsbury’s celeb cameo comes in ‘under budget’ in price-focused new year ad
Sainsbury’s has launched a new year advert as it continues to compete with its value-focused rivals in the tough supermarket sector.
Morrisons new year ad goes in hard to showcase 1,000 ‘prices locked low’
UK supermarket Morrisons isn’t pulling any punches with its new year campaign, which showcases prices locked low throughout January.
System1 unveils 2023’s top 10 best performing Christmas ads
System1 has revealed this year’s best performing Christmas ads released so far, with Morrisons, Aldi and M&S finding themselves neck-and-neck.
