Morrisons is introducing a range of new channels for brands to reach customers, including digital screens and personalised loyalty ‘challenges’.
Sainsbury’s celeb cameo comes in ‘under budget’ in price-focused new year ad
Sainsbury’s has launched a new year advert as it continues to compete with its value-focused rivals in the tough supermarket sector.
Morrisons new year ad goes in hard to showcase 1,000 ‘prices locked low’
UK supermarket Morrisons isn’t pulling any punches with its new year campaign, which showcases prices locked low throughout January.
System1 unveils 2023’s top 10 best performing Christmas ads
System1 has revealed this year’s best performing Christmas ads released so far, with Morrisons, Aldi and M&S finding themselves neck-and-neck.
Morrisons champions hero Christmas hosts with 2023 festive spot
Morrisons is supporting this year’s festive hosts with a joyfully 80s-themed ad set to the tune of Starship’s 1987 hit ‘Nothing’s Gonna Stop Us Now.’
Spooktober: Brands get splendidly spooky for Halloween 2023
Brands get creepily creative as Halloween hits in all its spooky splendour. From Meta to Beavertown and even Morrisons, everyone got involved.
Morrisons brings back ‘More reasons…’ for nostalgic TV ad series
Morrisons is this week launching an extensive new brand platform, bringing back its famous ‘More reasons to shop at Morrisons’ strapline…
Morrisons unveils ‘Get the Hint’ Mother’s Day campaign
Morrisons is celebrating Mother’s Day by unveiling a series of advertisements in the lead-up to 19 March.
Activia creates ‘What The Gut?’ museum in London Soho
Activia has created a ‘What The Gut?’ museum in a bid to educate the public on the importance of gut health.
Aldi Price Match: clever pricing campaign or free press for the German discounter?
Is Aldi Price Match branding continually promoting a rival .. or is it a clever branding ploy, convincing loyal customers that they need not shop elsewhere?