Pernod Ricard has appointed Dentsu agency Carat to run its media planning and buying account, following a competitive pitch process.

The move, which was reported by Campaign magazine, marks the culmination of a series of pitches since January, and comes as Pernod Ricard looks to find a single consolidated media partner.

Carat will handle media across 15 markets. The incumbent agency in the UK was Manning Gottlieb OMD who declined to comment according to Campaign.

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Last year, Pernod Ricard was forced to backtrack on its plan to restart the supply of drink products to Russia after facing public pressure and a PR disaster over the move.

Other recent wins for Carat include brokering a lucrative sponsorship deal for Mowi salmon with ITV.

Carat also successfully retained Vodafone’s £400 million media account in 2022.