Jameson has partnered with the English Football League (EFL) to help encourage football fans to ‘sip wisely’ with a responsible drinking campaign.
BBC poaches Absolut Vodka CMO as first-ever chief brand officer
BBC has named Absolut Vodka CMO Charl Bassil as its first-ever chief brand officer. He will take up the newly-created role in March next year.
Pernod Ricard bows to pressure by backtracking on Russia recommencement
Pernod Ricard has cancelled its plan to restart the supply of drink products to Russia after facing public pressure and an ensuing PR disaster.
Pernod Ricard restarting exports to Russia dubbed ‘disgusting’ by The Moral Rating Agency
In response to the news that Pernod Ricard has restarted exports of Beefeater gin to Russia, The Moral Rating Agency has released a statement.
Heinz x Absolut visuals pay homage to vodka brand’s ‘iconic’ 1980s ads
Creative agency Wunderman Thompson Spain has devised a campaign for the launch of the Heinz and Absolute vodka pasta.
Impero launches extensive global retail activation for Jameson
Impero has launched a global travel retail (GTR) activation for Irish whisky brand Jameson, its first work since being appointed to the account by…
Scotch Whisky Association designs new marketing rule for influencers
The Scotch Whisky Association has published a new edition of its code of practice with a brand new rule designed specifically for influencers.
Pernod Ricard has its Chivas Regal ads banned for featuring under-25s
Five Pernod Ricard ads on Chivas Regal Whisky UK’s Instagram page have been banned by the ASA for featuring under 25s.
M&C Saatchi TALK leads Pernod Ricard global PR
Marketing and advertising agency M&C Saatchi TALK has partnered with Irish Distillers Pernod Ricard to handle its global public relations.