Sky has called for a review of its European media account. This marks the first review to take place since 2017 when Mediacom was retained.
Co-op champions community causes in stripped-back 2023 Christmas campaign
Co-op is focusing on the ‘gift of community spirit’ for its 2023 Christmas campaign, as its aims to give local causes a tangible cash boost.
EssenceMediacomX names new CEO as Ryan Storrar steps down
WPP’s EssenceMediacomX has named Clare Chapman as its new chief executive officer, replacing the outgoing Ryan Storrar.
The7stars secures £66m People’s Postcode Lottery account
Media agency the7stars has secured the UK media account for the People’s Postcode Lottery at the close of a competitive pitch process.
Kellogg’s Pop Tarts enters metaverse with first UK campaign in 20 years
Pop Tarts has launched its first UK campaign in 20 years, with a metaverse activation overseen by creative agency Dentsu.
Heinz partners with Dentsu and Teads to measure attention in campaigns
The Kraft Heinz Company and Dentsu have announced a partnership with Teads, a global media platform, to build upon its ‘Attention Program’.
Carat agency retains Vodafone’s £400m global media account
Creative agency Carat has retained Vodafone’s international media account reportedly worth up to £400 million globally.
Ritz partners with ELVIS for extensive brand refresh
Ritz has kicked off its first marketing campaign in several years with the launch of a new brand platform, developed in partnership with ELVIS.
OMD UK names new managing director and chief client experience officer
OMD has made two new appointments to its senior team, with a new managing director and chief client experience officer joining.