Six leading agencies are partnering with Day of Wrk to share videos that help demystify job roles within the creative industries, with the aim of helping to improve diversity.
The 25 videos feature diverse talent from across Leo Burnett, Mother, Accenture Song, Ok Cool and Born Social, with each agency agreeing to distribute the hub whenever they hire for an entry level position.
The Day of Wrk platform aims to help under-represented young people understand what creative jobs actually entail by sharing authentic day-in-the-life stories, giving young people the confidence to apply for the roles without having to rely on confusing job titles and job specs.
For example, if someone is applying to an account executive role, they will then be directed to a video on the Day of Wrk website which sees a current account executive describing what the role entails.
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Each of the contributors on the Day of Wrk website is from an under-represented background, with the platform shining a light on their achievements, and acting as a diversity-friendly space for people to connect with one another.
“For too long creative industries have relied on people to be ‘in the know’ when it comes to knowing what the role entails,” said Day of Wrk founder Zakir Hassan.
“Relying on this has massively stunted the progress of the industry’s diversity and representation, preventing young people from applying for these jobs.
“That’s why we’re so thrilled to see these great creative agencies committing to pushing this space in the right direction. We hope that this will enable more underrepresented young people to get their foot in the industry door.”
