Global self care manufacturer Perrigo has appointed VML as its lead strategic, creative and activation partner across its women’s health and over the counter portfolio.
The appointment cements a three year long contract for VML, and reflects Perrigo’s ambition to put out creative and integrated work.
The win will see VML develop new strategic and creative platforms across markets and for new product portfolios, with the agency already set to work across sixteen of Perrigo’s brands in the UK, Italy, France and the Netherlands.
“VML’s ability to demonstrate a real in depth understanding of consumers – their needs and the key moments to engage with them across their purchase journeys was one of the key things that stood out for us during the pitch process, so we’re thrilled to have them as our partner,” said Perrigo head of marketing excellence Gurneet Singadia.
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VML global client lead Rob Nichol added: “Perrigo represents an incredible opportunity for us at VML. The scale of their sector product portfolio and desire to be the number one brand in their category means we will need to bring all our capabilities and expertise to solve complex problems and deliver award-winning creative work to an ambitious and future focused client team.”
VML UK CEO Pip Hulbert continued: “This monumental win is an incredible way to kick off Perrigo team’s desire to engage with the breadth of capabilities VML offers showcases exactly why brands are coming to us — we have the people and expertise to solve complex problems for clients.”
