WPP has stumbled into 2024 with a -1.6% drop in organic revenue, lagging considerably far behind rivals Publicis (up 5.3%), Omnicom (4%).
Rethinking storytelling at the Canon:World Unseen exhibition
Marketing Beat explores how Canon: World Unseen’s latest partnership with the RNIB highlights the power of inclusive storytelling across sectors.
Crossing the class divide: are the creative industries a closed shop for the working-class?
Have the creative industries become a closed-shop to the working-class? MB speaks to a range of industry experts about how to tackle the issue.
Canon partners with RNIB for accessible photo exhibition
Canon has released a video series to promote its upcoming exhibition with RNIB which will shine a spotlight on accessible photography.
Heinz partners with Paramount to release limited-edition The Godfather Pasta Sauce
Heinz has partnered with Paramount to introduce a limited edition Heinz x The Godfather Pasta Sauce in celebration of the 1970s masterpiece.
Perrigo taps VML as lead strategic and creative partner for women’s health
Global self care manufacturer Perrigo has appointed VML as its lead strategic, creative and activation partner across its women’s health and over the counter portfolio.
WPP profits crash as tech giants slash advertising budgets
WPP pre-tax profits plunged more than 70% as US tech and retail businesses cut back on advertising.
VML announces global leadership team following merger
VML has announced its global leadership team, following the merger of WPP’s VMLY&R and Wunderman Thompson.
KitKat asks Brits to ‘take a brrr’ from the cold as Baltic snap bites the nation
KitKat is encouraging the British public to ‘take a break’ from the cold via a quickfire OOH campaign designed to capitalise on the current cold snap.
VML UK appoints new CSO following merger
Ben Worden, Wunderman Thompson UK’s former head of planning has been appointed as VML UK chief strategy officer.