Sky Sports is promoting the launch of its new dedicated tennis channel with a series of vibrant, 3D out-of-home activations dotted around key London sites.
Designed to build anticipation and excitement over the new channel, the campaign celebrates Sky’s exclusive new deal with the men’s and women’s professional tours after wrestling the rights off streaming giant Amazon Prime.
Developed in-house by Sky Creative, the pair of out-of-home activations follow on from last week’s TV ad, which paid tribute to Sony Bravia’s 2005 ‘Balls’ ad created by London agency Fallon.
“This is a new, dedicated tennis channel, which will bring fans more of the sport they love,” Sky Sports director of marketing Dave Stratton said.
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“We’ve strived to ensure cut through with bold work that brings to life tennis iconography that will resonate with everyone who loves watching and playing the game. The channel is innovative, bold and fresh, and I think we’ve served up a campaign that delivers on those attributes.”
One board, which shows a tennis ball stuck in a chain fence has been erected in Vinegar Yard near London Bridge station, whilst the other depicting a mammoth ball tube can be seen at Pump Station, Westfield.
Sky Creative creative director Rob Welch added: “We wanted to put something impactful out there for the public to enjoy for real.”
1 Comment. Leave new
Disgusting 🤢, I’ll never touch another pot noodle as long as I live!