Boots has launched a series of light-hearted adverts, with the aim of reaffirming its founding mission to provide affordable healthcare to all.
The campaign comprises of two humorous adverts that playfully encourage people to think of Boots for all their needs.
The 30-second adverts have been developed by Boots in partnership with VLR and The Pharm, with the WPP partnership team dedicated to Boots and No7 Beauty Company.
Created by The Pharm and produced by Biscuit Filmworks, the films are set to air on TV from today (9 February), with the first playout during Chateau DIY on Channel 4 at 5pm, with further appearances during the ad break of Coronation Street on ITV at 9pm, and Google E4 at 9pm.
Boots aims to reach over over 50 million people in six weeks across TV, VOD, cinema and social.
Subscribe to Marketing Beat for FREE
Sign up here to get the latest marketing news sent straight to your inbox each morning
“This campaign is all about showing people that for so many of their healthcare needs, they can turn to Bots first for support,” said Boots chief marketing officer Pete Markey.
“Our pharmacists and their expertise are central to how we provide care at the heart of communities, so it was important to us that they are front and centre of this campaign.”
“Boots was founded in 1849 to provide affordable and accessible healthcare in the community and I’m so proud to reaffirm this commitment 175 years later through this campaign”.
“Our brand purpose of ‘With You For Life’ feels especially resonant in this context.”
