Boots Opticians has launched a new multichannel campaign complete with a fresh TV ad focusing on the smaller details that can be missed in everyday life.
Created by VML/The Pharm and Essence Mediacom, the new 20-second film will be airing this January as part of the brand’s ‘See What’s Possible’ branding.
The film focuses on the impact of glasses on noticing small details, like the corner of a loved one’s mouth twitching when they concentrate. It ends by highlighting that with Boots Opticians its possible to get a third pair of glasses for free.
A wider multichannel campaign will see also the TV spot accompanied by video on demand, digital OOH, radio and social media adverts.
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It comes after the brand repositioned its identity with the WPP-created campaign “See What’s Possible”, in an effort to raise the importance of eye health and to compete with high street competitors, including rival Specsavers.
“We are really excited to be launching our new TV campaign, which is an extension of our successful ‘See What’s Possible’ brand platform, highlighting the importance of eye health and vision,” said Boots Opticians head of brand and digital Gail Borley
She added that the campaign “showcases how life can be enhanced when you have your eyes tested and find the right pair of glasses or contact lenses, not only in the objects and places you can see more clearly but in the faces and expressions of the people you love”.
