The 2024 Cannes Lions has barely got underway and there have already several UK agencies and campaigns to take home the festival’s awards.
New Spotify activations ramp up UK youth vote by tapping into Gen Z base
Spotify is aiming to help increase the youth vote by tapping into its Gen Z user based, in its latest campaign ahead of the General Election on 4 July.
Spotify enlists Chelsea’s Lauren James for new campaign
Spotify is taking inspiration from its listeners with a new campaign that focuses on its ability to offer a deeply personalised service.
Spotify honours media planning in Cannes Lions-shortlisted spot
Spotify is paying homage to media planning, the ‘unsung hero’ of the advertising industry in a psychedelic new spot that takes place in a media plan.
Spotify calls out Apple restrictions in provocative OOH campaign
Spotify is calling out Apple with a bold new campaign that highlights the restrictions that the tech brand places on app developers.
Trainline’s 2023 version of Spotify Wrapped is a lesson in brand awareness
The response to Trainline’s Wrapped is a clear reminder for brands that just because they can do something, doesn’t mean they should…
‘Tis the season for Spotify Wrapped: inside 2023’s viral marketing success
Spotify head of global marketing experience Louisa Ferguson takes us behind the scenes of the viral hit that is 2023’s Wrapped campaign.
Two in five podcast users find ads ‘intrusive’ and skip them entirely
YouGov’s latest survey has revealed that two in five podcast listeners (42%) find ads intrusive and skip them entirely.
Nintendo and Spotify named as Gen Z’s favourite brands
Nintendo, Spotify and Amazon are Gen Z’s preferred brands for social impact, outperforming 100 other companies on key metrics.
Bang & Olufsen creates avatars based on your music choices
Consumer electronics firm Bang & Olufsen has launched a new campaign that sees its brand move into a ‘new world of digital experiences’.
