Spotify is calling out Apple with a bold new campaign that highlights the restrictions that the tech brand places on app developers.
Trainline’s 2023 version of Spotify Wrapped is a lesson in brand awareness
The response to Trainline’s Wrapped is a clear reminder for brands that just because they can do something, doesn’t mean they should…
‘Tis the season for Spotify Wrapped: inside 2023’s viral marketing success
Spotify head of global marketing experience Louisa Ferguson takes us behind the scenes of the viral hit that is 2023’s Wrapped campaign.
Two in five podcast users find ads ‘intrusive’ and skip them entirely
YouGov’s latest survey has revealed that two in five podcast listeners (42%) find ads intrusive and skip them entirely.
Nintendo and Spotify named as Gen Z’s favourite brands
Nintendo, Spotify and Amazon are Gen Z’s preferred brands for social impact, outperforming 100 other companies on key metrics.
Bang & Olufsen creates avatars based on your music choices
Consumer electronics firm Bang & Olufsen has launched a new campaign that sees its brand move into a ‘new world of digital experiences’.
Ed Sheeran gets ‘tingly’ with Ted in latest Heinz ad
Ed Sheeran can be seen getting his sauce on with a giant bear in the latest Heinz ad campaign, this time for new hot sauce brand Tingly Ted’s.
Rockstar to launch new brand platform in partnership with Spotify
Energy drink Rockstar has this week launched ‘Press Play’, a new music-focused global platform that aims to ‘re-energise’ its brand positioning.
Brands can’t overlook digital audio’s place as a marketing lever, WARC and Spotify say
WARC and Spotify have collaborated to release research on how digital audio can support CPG and retail brands in achieving effective marketing.
Channel 4 and Spotify team up to offer music fans personalised recommendations
Channel 4 has unveiled a UK-exclusive campaign on Spotify in a bid to boost digital viewership and reach younger audiences.