Czech auto brand Skoda has been named as the Chelsea FC women’s team’s ‘official car partner’ in a move which further cements its commitment to women’s sport.
Skoda will now appear across Chelsea FC women’s pitch-side advertising and digital content, in what is its first-ever foray into women’s football sponsorship.
This latest partnership continues the car firm’s clear commitment to female sport, having already partnered with the Tour de France Femmes, as well as entering into a personal sponsorship of Paralympic cyclist Dame Sarah Storey.
“Skoda has shown a passion and knowledge for our women’s team since we first met them. They perfectly align to the values of our team, and I look forward to seeing the partnership come to life as we both continue to push the boundaries of our brands,” Chelsea women’s commercial director, Zarah Al-Kudcy said.
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The partnership will be further supported by programme of digital activities will see exclusive content appearing across Chelsea Women’s and Skoda UK’s social media channels.
“Skoda is proud to partner with Chelsea Women, an organisation of true pioneers. From trailblazing coaches and exceptional players, to the charitable work of the Chelsea Foundation and the exciting attacking game which keeps fans on the edge of their seats – this is a club that embraces possibilities and pushes boundaries,” Skoda UK head of marketing Kirsten Stagg said.
“At Skoda, we share this philosophy as we aim to be a bold companion to our drivers that gives them the confidence and inspiration to go a little further. Like the rest of the nation, I have been personally inspired by the development of women’s football over the past couple of years and I’m excited that Skoda will be able to play its part in further growing the platform with Chelsea Women and encouraging more people to explore what’s possible with their lives.”
