PR and content production firm Hatch has won the tender for UK Sport, which will see it be responsible for social media series and content ahead of the Paris 2024 Olympics and Paralympics.
UK Sport is the government agency responsible for investing in the Olympics and Paralympics, as part of the group’s strategic plan it is focusing on delivering social impact.
It has already launched its first campaign, which highlights the journey of 22 year old Team GB hockey athlete and Olympic hopeful Darcy Bourne, who hopes to use her platform to help diversify the sport, and is already active in her community.
The PR firm has been briefed to deliver powerful stories that demonstrate where sport has the credibility to effect change from EDI to environmental sustainability.
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Hatch managing partner Matt Peden said: “We’re passionate believers in the power that sport can play in society from grassroots to elite performance. We’ve seen first-hand across a range of sports how important an athlete’s voice can be in driving positive change, so we’re really looking forward to working with the team at UK Sport to help share stories like that of Darcy, which are beyond inspiring”.
UK Sport communications officer Beth Moorley added: “We’re fortunate that we have so many influential stories to tell across a range of sports and we’re excited to see these come to life with the help of the team at Hatch. We were really impressed with their approach to the tender and the first piece with Darcy is a brilliant example of the work to come.”
