Renault is looking to captivate younger audiences with a bold nationwide campaign showcasing its electric vehicle range, calling on viewers to rethink the role of the car.
Entitled ‘renault.rethink’ the campaign — which has been created by Publicis-Poke, MSL and Hawkeye will run from January 8 until the end of February across OOH, print and digital draws upon and shakes up the iconic legacy of the brand.
The executions are designed to be bold and convey Renault’s confidence three years into the radical Renaulution plan to reinvent the company as a next-gen auto company, instigated by CEO Luca de Meo.
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The campaign features images of the Renault 5 100% electric prototype the Renault Scenic e-tech 100% electric and Renault Megane E-tech 100%, all shown alongside creative images that highlight key features which reassert Renault’s position as a leading player in an increasingly future-facing tech-led market.
In addition, Renault has also launched a new manifesto which reads: “The world has demanded a grand rethink, the Renault rethink has begun. We never did ordinary, we don’t do same, we do revolution.”
Renault brand UK Country head and managing director Gillaume Sicard said: “Our vehicles and our brand have evolved so far, in such a short space of time, that we are asking car buyers to rethink how they perceive us and how our latest cars can fit into their future facing lives”.
“We live in a rapidly evolving world, and Renault’s transformation in recent years means it is perfectly placed to meet the changing needs of modern motorists.”