Communications agency Weber Shandwick has appointed a new chief creative officer to help bolster the agency’s overall creative vision and execution.
Watch: Cruzcampo invites UK consumers to ‘Choose to Cruz’
Cruzcampo is inviting UK consumers on a stroll along the cobbled streets of Seville with its latest ad, created by Lucky Generals to promote the beer’s new brand platform. The…
Read MoreMyth-busting: social impact – the movement beyond the moment
Lameya Chaudhury, head of social impact at Lucky Generals, busts some of the myths surrounding social impact.
Earth Day: 1,000 agencies pledge to ditch fossil fuel clients
Some 1,000 agencies have publicly pledged to stop working with fossil fuel polluters as they have signed up to join Clean Creatives’ campaign. While celebrating the milestone figure, Clean Creatives…
Read MoreCo-op credits advertising success for barnstorming membership increase
The Co-op has praised the success of its advertising in helping it recruit over one million members in 2023, more than in 2021 and 2022 combined.
Special ops guru leaves Lucky Generals after three years
Paul Mallon has departed Lucky Generals after three years in a special ops role at the agency. During his time at Lucky Generals he worked on accounts including GambleAware, Howden,…
Read MoreCo-op appoints VCCP for one-off project to grow membership
The Co-op Group has selected creative agency VCCP for work on a one-off project this year, following on from a competitive pitch process.
IWD 2024: Why marketing needs a woman’s voice at the table
Women across adland share how their voices drive the marketing industry forward and why its “not just about prioritising female voices”.
Watch: GambleAware ad shows ‘clouded’ feelings with smoke-filled billboard
GambleAware highlights impact of addiction with a new smoke-filled billboard, to highlight how problem gambling can ‘cloud’ people’s vision.
Cost-of-living, AI and greenwashing: UK marketers share their biggest concerns
Top UK marketers tell Marketing Beat all about the recurring themes that are shaping their working lives such as the cost-of-living, AI and greenwashing.