Currys has launched its next-generation retail media network, Currys Connected Media, allowing partner brands to access the 80% of UK households who shop with the tech retailer.
Leading brands including Samsung, Acer and Hisense have already signed up to the network in order to better understand, reach and engage with millions of customers both online and in-store.
Retail media is the fastest-growing segment in the UK advertising industry and is forecast to be worth £6.5bn by 2027, making up 16% of total digital ad revenue.
The powerful network will make the most of Currys first-party customer data and insight, using it to power a range of new advertising options which allow brands to directly engage and influence customers at the point of purchase.
“No retailer in the UK is better placed to connect brands with tech-shopping consumers than Currys, as no other company can match our omnichannel customer touchpoints,” said chief data officer Susie Moan.
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“Currys Connected Media combines this unique position with best-in-class insight and targeting technology to create a market-leading retail media network that allows brands to more intelligently understand, engage and sell to shoppers than ever before… and we’re delighted to partner with some of the most prestigious tech brands out there.”
The new retail media network is powered by the Currys Tech Insights platform, which transforms the retailer’s first-party customer data into actionable insights. Brands can then act on these insights through advertising platforms Tech Hunters (offsite) and Tech Buyers (onsite).
Tech Hunters is built on first-class technology from Epsilon (a Publicis agency) and increases the reach available to Curry’s brand partners right across the web, while Tech Buyers – which is built on Criteo’s retail media platform – brings brands closer to the point of sale on key pages, delivered right before the digital check-out.
Tech Hunters also gives Currys’ brand partners the ability to use real-time, SKU-level data to tie digital campaigns into in-store sales.
Online ad placements geared towards boosting brand awareness are also available,
With over 300 stores across the UK, brand partners can also unlock valuable in-store advertising prompts, with a dynamic range of ad spaces available across thousands of screens in stores and radio placements on the way.
1 Comment. Leave new
Pity thier in store service is shockingly bad