Fold 7 scoops up creative directors Dom Moira and Kieron Roe to bolster its creative department.
The duo, who have been freelancing at BBH since 2020, will help produce distinctive work to add to Fold 7’s diverse range of clients, including Carlsberg, Amazon Audible, Capital One and PZ Cussons.
Within their careers, Moira and Roe have been behind award-winning work for Paddy Power, Ribena, Coca-Cola and The Financial Conduct Authority.
The pair previously worked together at M&C Saatchi, and have received awards including D&AD, British Arrows and Creative Circle, having both started their career at agency Lean Mean Fighting Machine in 2010.
Notable works from the duo include Coca-Cola’s Where Everyone Plays campaign and the Fire It Up work for the Department for Education.
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Fold 7 executive creative director and partner Dave Billing said: “Dom and Kier bring tremendous energy, funny bones and a healthy dollop of wonk to the department, powering our mission to create work that’s entertaining, simple and distinctive.”
He continued: “As young creatives, they were able to break the internet with tiny budgets. Since then, they’ve put Arnold Schwarzenegger’s head on a miniature tank, turned Jermaine Jenas into a fish finger and made Barry from Eastenders settle down with Abbey Clancy.”
“For all these reasons and more, we are very excited to welcome them to the Fold.”
The pair said: “We’ve always loved advertising that makes you smile and gets people talking and Fold7 are passionate about that too, so it was an easy decision when Dave asked us onboard.”
