Meta’s Reality Labs is embracing the spooky season with the introduction of fully immersive ‘Halloween Thrillboards’ to mark the launch of Meta Quest 3.
Showcased in the heart of London’s Shoreditch, the out-of-homes (OOHs) come as a part of the tech giant’s ‘Expand Your World’ consumer campaign.
Developed in partnership with AMV BBDO and Unit 9, the activation flips the script on traditional 2D content, instead featuring immersive mixed reality.
The disruptive billboards offer people the chance to step inside it, and experience two huge entertainment franchises available on the headset, Ghostbusters and The Walking Dead.
It aims to demonstrate Meta Quest 3’s immersive technology, as well as engage consumers with exclusive content from upcoming games – showing the range of experiences available with the new product.
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“With these unique Thrillboards and the Meta Quest 3, we wanted to expand the reality of what’s possible for consumers to experience this Halloween,” said EMEA integrated marketing lead, Jason Miller.
“We’re excited for people to get hands-on with the exclusive demos available and fully immerse themselves in the scares and thrills of this IRL experience.
“People can see first-hand what’s so amazing about mixed-reality and the Meta Quest 3, with a wide range of experiences available for everybody.”
AMV BBDO creative directors, Michael Jones and Thomas Hazledine, added, “Unlike most Halloween launches, games on the new Meta Quest 3 is a world-expanding experience that blurs the lines between gaming and reality.
“Thrillboards activates this experience, casting our visitors not as spectators, as typical billboards do, but as active participants, both in real life and on the Quest, launching them straight into a reality bending immersive journey”.
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