Durex calls on consumers to sign up as official ‘condom testers’

Condom brand Durex is calling for 50 condom testers across the UK in a campaign stunt aimed at proving its new products will not reduce sexual pleasure.

Showcased across social, Durex will choose individuals from their Instagram page at random, to be given the brands ‘Nude’ condoms and an opportunity to review the new range.

On a metallic blue background, the simple creatives feature the text ‘Want to be a condom tester’ and an image of the Nude condom range.

Categorised as ‘remote’, the unique job posting is accompanied by the call to action that interested applicants should “apply now by liking” and commenting ‘I want to be a Durex condom tester”‘.

This campaign comes as a response to recent research by the sexual wellbeing brand that reveals despite 24% increase in sexually transmitted infections (STIs) in the UK, 62% of sexually active people rarely or never use condoms, at a time when condom use is clearly crucial.

Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning

Research also shows that one in five (20%) sexually active UK men, and a fifth (19%) of all UK singletons claim their biggest barrier to condom usage is the perception that they reduce sensation.

Other barriers cited from sexually active UK singletons include the belief that condoms make sex less spontaneous (18%), and that they’re a ‘mood killer’ (11%).

However, when it comes to having sex with someone for the first time, one in five (18%) sexually active UK women said they would judge a partner if they didn’t offer or suggest using a condom. While a fifth (18%) of sexually active adults say nothing would stop them using a condom.

“At Durex, we know that pleasure is key when it comes to sex, which is why we’ve placed a great deal of focus on innovation, ensuring that our condoms increase the pleasure of sex, rather than inhibit it,” said Durex category marketing manager Nikki Hayward.

“After years of development, Nude, which is designed to feel it all is our thinnest condom yet, and comes in three fits to ensure there’s an option to suit everyone.

“We’re so confident that this condom will be a game changer when it comes to proving that condoms can actually make sex more enjoyable, that we’re putting our money where our mouth is,”

“And recruiting our very own team of paid condom testers from across the UK, who we’re inviting to give honest and open reviews about their sexual experiences while using the Nude range.”

The new campaign follows in the wake of Durex releasing a film earlier this year highlighting  the anti-climactic nature of the orgasm gap through interrupting Premier League footage.