Cato Hunt and Malex Salamanques, directors at global cultural and creative consultancy Space Doctors, explain why the key to great creative is all about the strategy.
Durex calls on consumers to sign up as official ‘condom testers’
Condom brand Durex is calling for 50 condom testers across the UK in a stunt aimed at proving its new products will not reduce sexual pleasure.
Erotic Durex ad encourages women to ‘experience the experience’ of pleasure
Durex has unveiled a campaign in Israel in a bid to encourage women to explore pleasure through the brand’s ‘Naturals Intimate Gel’ product.
Glass ceiling? 5 of the best International Women’s Day ads highlighting the gap in gender equality
Marketing Beat looks at the most thought-provoking adverts and campaigns centred around this year’s International Women’s Day.
Durex interrupts crunch Premier League match to highlight the orgasm gap
To mark International Women’s Day, sexual health brand Durex is interrupting a high-pressure game at key moments to highlight the anti-climactic…
Durex reminds us that #FitMatters with latest campaign
Durex has launched its latest campaign, #FitMatters which aims to educate people on the importance of using a correctly fitting condom.