To mark International Women’s Day, sexual health brand Durex is interrupting a high-pressure game at key moments to highlight the anti-climactic nature of the orgasm gap.
The idea was sparked after a report found that sexually active women in the UK are four times less likely to say they always orgasm during a sexual encounter than a sexually active man.
By partnering up with sex expert and broadcaster Alix Fox, Durex is offering tips and advice to help the public narrow the gap and achieve ‘orgasm equity’.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“Durex’s research underlines the fact that women are frequently experiencing less pleasure and less satisfaction than men during partnered sexual encounters – so it’s time to concentrate on giving them the extra stimulation, time, and focus on their needs and desires that can help make the action in the bedroom more fairly balanced,” Fox said.
“The football stunt helps vividly illustrate how women can sometimes be on the losing side when it comes to feeling fulfilled during sex, and how gutting it can be when play is stopped before they’ve had chance to savour their moment of climax. Let’s kick off conversations about how to help make things better!”
