Health and beauty retailer Boots is highlighting the three big ways to save with its Advantage Card in a new value campaign, ‘Best for Less’.
Showcased across a mix of paid media, the advert is Boots’ biggest-ever value campaign and is designed to reach 51 million adults in the UK, using 50% of first-party data to comprise a singular, full-funnel campaign.
In addition, Boots is experimenting with shoppable ads in new formats through partnerships with TikTok and Meta.
The adverts champion the three ways the health and beauty giant delivers value to shoppers, such as through Price Advantage, where prices for Advantage Card members have been lowered as the scheme expands, creating savings on 2,000 more products.
It depicts a range of products jumping over a self-checkout machine to be scanned, before falling into the waiting basket, while a voice-over narrates the different types of savings consumers can expect at Boots.
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The two other value initiatives the retailer is promoting in the campaign include 10% off Boots-own brand and additional everyday deals.
“Our new Best for Less campaign brings together our key value initiatives so that customers can see how to make the best of Boots for less,” said Boots chief marketing officer Pete Markey.
“We know that cost of living pressures are still front of mind for people and we want to help our customers wherever we can, whether that’s for everyday essentials for the family or a treat for themselves.”
“As we return to work, university, and school after the summer holidays, it can be even more important to find ways to save and I hope customers will find these in the Advantage Card,” Markey added.
