Co-op Funeralcare is encouraging Britain to open up about their funeral wishes in order to make the process less stressful for their family and loved ones.
Developed by indie agency Lucky Generals, the creative aims to break down the stigma around discussing funeral plans whilst still alive, in a bid for people to be able to curate their own ideal send-off.
Centred around a heartwarming 60-second clip that sees people from up and down the country happily discussing their funeral preferences with friends and loved ones, the campaign will aim to normalise conversations like these and change closed-off attitudes.
“As the UK’s leading funeral provider, we’re encouraging the nation to talk about their wishes with their loved ones, making it clear what they would want for themselves when the time comes. We hope this campaign will help viewers start what can often be a daunting conversation with those around them,” Co-op Funeralcare head of marketing and client experience Mandip Mann said.
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“The campaign created by Lucky Generals is a first of its kind for us, as we’re aiming to remove the stigma surrounding death, encourage open conversations and elevate the importance of funerals reflecting the personal funeral preferences of the deceased.”
Running across TV, cinema, social media, in-branch activations and digital advertising, the campaign was inspired by research that indicated that whilst 66% of people have thought about their funeral wishes, only 7% feel comfortable talking about it.
Lucky Generals creative director Danny Hunt added: “Sadly, anyone who has been through bereavement will know the stress of not knowing a loved one’s final wishes adding to what is an already horrible time.
“So, working with Co-op Funeralcare, we’re looking to break the stigma and encourage people to have a conversation. Because talking now will help their loved ones later.”
3 Comments. Leave new
Are they all actors in the latest co op funeral advert
No real people
A CO OP CONSTRUCT OF NONSENSE AT A VERY VULNERABLE TIME IN YOUR LIFE ,YOUR ADVERTS ALWAYS POORLY THOUGHT THROUGH AND SMACK OD DESPERATION AND ARE CREEPY, DON’T THINK FOR ONE MOMENT THEY INFLUENCE ANYONE. DO YOU THINK WE ALL SHEEPLE!