PlayStation and EA Sports want gamers to get closer to their favourite football players by playing the upcoming blockbuster video game EA Sports FC 24.
The game will mark the first edition of EA Sport’s flagship football game not released under the FIFA banner, an iconic partnership that had been running since 1993 and had come to define sporting video games.
EA Sports released an initial trailer earlier last month which was met with mixed reviews. Many longtime fans of the series will be impatiently waiting to see what the release will look and feel like without its FIFA sponsorship and identity.
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Developed in partnership with London agency Adam&EveDDB, the campaign will be spearheaded by a 30-second spot featuring a range of real-life and virtual football stars, including Jack Grealish, Didier Drogba, Zinedine Zidane and David Beckham.
Set for release on 29 September, the game is one of the year’s most eagerly-awaited releases and will be available across all major consoles and PC.
