PlayStation and EA Sports want gamers to get closer to their favourite football players by playing the upcoming video game EA Sports FC 24.
FIFA names Dove as official sponsor of Women’s World Cup 2023
Unilever personal care brands including Dove and Sure have joined Adidas and Coca-Cola as official sponsors of FIFA Women’s World Cup 2023.
EA Sports celebrates the birthday of FIFA Ultimate Team in João Félix comedy spot
To celebrate the 14th birthday of FIFA Ultimate Team (FUT), EA Sports has unveiled a comedic and absurd advertising spot.
Arsenal and Ray Parlour poke fun at celebrity creative directors to promote Retro Collection
Arsenal ‘Invisible’ Ray Parlour has featured in an ad for the club that parodies celebrity creative directors and promotes Arsenal’s ‘Retro Collection’.
Gamers can download One Love armbands in FIFA 23 thanks to All Out AlmapBBDO campaign
One Love armbands, synonymous with rebelling against Qatar’s World Cup anti-LGBTQIA+ restrictions, can now be used in FIFA 23.
‘The silence is deafening’ – World Cup sponsors need to support LGBTQIA+ all year round, says Outvertising
Outvertising co-director of advocacy and activism shares the ways in which brands can support the LGBTQIA+ community during the World Cup.
LGBTQIA+ ad industry advocate group calls for brand and agency ‘allyship’ during World Cup
Outvertising, a voice for the LGBTQIA+ community within the ad industry, has asked brands and agencies for ‘allyship’ during the World Cup.
Six knockout World Cup 2022 campaigns winning the attention of Christmas consumers this winter
Marketing Beat takes a look at some of the best World Cup 2022 ad campaigns from some of the biggest brands in the world.
BrewDog launches ‘anti-sponsorship’ campaign to protest upcoming Qatar World Cup
Scottish brewery and pub chain BrewDog has unveiled a tongue-in-cheek ‘anti-sponsorship’ campaign of the upcoming 2022 FIFA World Cup.