PlayStation and EA Sports want gamers to get closer to their favourite football players by playing the upcoming video game EA Sports FC 24.
Ozzy Osbourne Sony PlayStation tweet banned by ASA
A tweet from rock icon Ozzy Osbourne has been banned by the Advertising Standards Authority for failing to mention that it was an advert for Sony PlayStation.
KFC at home in your pants? Mother head of strategy on the KFC Delivery boost
Marketing Beat unwraps the strategy behind Mother’s recent work for KFC Delivery by talking to the agency’s head of strategy Neasa McGuinness.
EssenceMediacom secures global PlayStation media account
PlayStation has appointed creative firm EssenceMediacom to as its global media agency of record following a competitive review launched in May.
Playstation promotes its subscription service ‘PS Plus’ with cryptic video spot
Sony Playstation has launched a new campaign to revamp its subscription service PS Plus with a tense and cryptic video spot.