Food giant Silver Spoon has unveiled a new humorous out-of-home (OOH) campaign for Truvia, developed by creative studio Ourselves. 
Showcased across digital 6 sheets, 48-sheet posters and on bus sides, the OOH campaign will run for four weeks across the UK.
The witty campaign is designed to persuade sweetener users that Truvia is the only brand that can really give them the freedom to enjoy life’s sweet moments.
The creative aims to highlight how Silver Spoon’s Truvia provides sweetness without calories, with the adverts featuring messages such as “it’s like sun without the burn”, “it’s like jet without the lag”, “it’s like a holiday without the blues”.
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By dissecting compound words and phrases, “sunburn”, “jet lag”, and “holiday blues”, Ourselves shows consumers how easy it is to have something good, but without the bad side effects.
“Ourselves really helped us to capture what it feels like to switch to Truvia with a simple but striking OOH campaign,” said Silver Spoon brand controller Lauren Crawford.
Ourselves founder and creative director, Aaron Howard, added: “We helped Truvia tap into the new balanced attitude to wellness, where a healthy approach is no longer about sacrifice. Our campaign helps people to find that ‘sweet spot’.
